We hold the line of intention from first sketch to final frame.
THE SHAPE
Direction is the discipline of saying no in service of one yes. We take the editorial line of a project — the why, not just the what — and we hold it across every meeting, every shot, every cut, every grade. The treatment we hand in on day one is the same instinct that ships on delivery day.
We work with brand teams, labels, agencies, publishers and private commissioners. We do not take more than four direction engagements per quarter. Saturated direction is bad direction.
WHAT'S IN THE BOX
- ▸Concept & written treatment (8–14 pages)
- ▸Boards, references, lookbook
- ▸Casting and location point-of-view
- ▸On-set direction + dailies governance
- ▸Edit, sound and color governance through finishing
HOW WE MOVE
READ
We read the brief, the prior work, the audience research, the brand book, the artist's lyrics, the script — whatever exists. We don't skim.
SKETCH
Treatment draft 01: written long-form. We send it before we send images. Words first, frames after.
SHOW
Treatment 02: boards, references, location and casting point-of-view. Locked at this stage or rewound to step 02.
HOLD
On-set: one director's line per scene. We do not workshop on set.
CUT
Edit governance. Three passes with the editor. One pass with the client. One final.
FINISH
Color and sound mastered to the treatment, not to the dailies. Delivery according to spec.
WHAT YOU GET
Films that feel directed, not produced.
Campaigns that age well — we work toward 5-year shelf, not 5-week.
Long-form artist relationships (3 of our 4 music-video clients are repeats).
REQUESTDIRECTION
One brief, one form, one reply within 24h. We answer everything — even when the answer is “not us, try them”.
Or, if you need more than one discipline, build a bundle across services.